Marketing Cloud Next - Deep Dives

A step-by-step guide to setting up the Agentforce Lead Nurturing Agent in Salesforce. Learn how to configure messaging, connect inboxes, automate outreach, assign prospects, and test autonomous prospect follow-ups from start to finish.

Convert website visitors into qualified meetings with the Agentforce Inbound Lead Generation Agent. Follow our step-by-step guide to configure, customize, and deploy your AI agent in Salesforce.

Discover how to leverage Einstein Engagement Frequency & Scoring in Marketing Cloud Next to dynamically steer contacts through personalized journeys, using real engagement data to send smarter emails, avoid saturation, and maximize conversions.

Learn how to create campaigns with Agentforce Marketing and Marketing Cloud Next: from brief to content builder, email drafts to asset generation, all inside one AI-driven workflow.

Learn how to use use a Data 360 Segment with Agentforce Marketing and use it as an Account Engagement Dynamic List. Setup and step by step guide.

Learn how to copy Pardot (Account Engagement) assets into Agentforce Marketing via Marketing Cloud Next: step-by-step guidance on re-using emails, templates and forms to accelerate your converged marketing stack.

Explore how to ingest Pardot (Account Engagement) asset performance and prospect activity data into Marketing Cloud Next via Agentforce Marketing.

Understand how to enable and configure Consent Matching between Marketing Cloud Next and Account Engagement (Pardot): keep opt-in/opt-out status aligned across systems, maintain subscriber synchronicity, and support a unified marketing-ecosystem data strategy.

Build a near real-time bridge: trigger Prospect (core) creation from Pardot using External Actions + Flow. Clear steps, mappings, and troubleshooting.