Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Agentforce Marketing: Mastering Reusability in MC Next to Build Once and Deploy Everywhere

MC Next - Deep Dive #037
19 February 2026
Master reusability in Agentforce Marketing. Learn how to build reusable Expressions, Content Blocks and Personalization Points once to deploy consistent Email content while reducing errors and manual work.
5
(1)
François Perret

Marketing Cloud Next – Handlebars low-code scripting

MC Next - Deep Dive #036
9 February 2026
Master Handlebars scripting in Salesforce Marketing Cloud Next. Learn to use low-code scripting for conditional logic, data lookups, and complex loops with this Spring ’26 deep dive.
5
(6)
François Perret

Marketing Cloud Next – The 8 Main Marketing Flow Types for Agentic Marketers

MC Next - Deep Dive #035
1 February 2026
From Segment-Triggered to Data Cloud-Triggered flows, discover the 8 flow types powering Marketing Cloud Next. Learn to identify the right Flow Builder trigger for every Salesforce marketing automation scenario.
4.8
(5)
François Perret

Agentforce Marketing: Lead Nurturing Agent – Autonomous Prospect Outreach

MC Next - Deep Dive #034
7 December 2025
A step-by-step guide to setting up the Agentforce Lead Nurturing Agent in Salesforce. Learn how to configure messaging, connect inboxes, automate outreach, assign prospects, and test autonomous prospect follow-ups from start to finish.
0
(0)
Claudia Hoops

Agentforce Marketing: Inbound Lead Generation Agent – Convert Website Visitors into Qualified Meetings

MC Next - Deep Dive #033
30 November 2025
Convert website visitors into qualified meetings with the Agentforce Inbound Lead Generation Agent. Follow our step-by-step guide to configure, customize, and deploy your AI agent in Salesforce.
5
(1)
François Perret

Agentforce Marketing: Einstein Decision (Einstein Engagement Frequency and Einstein Engagement Scoring)

MC Next - Deep Dive #032
27 November 2025
Discover how to leverage Einstein Engagement Frequency & Scoring in Marketing Cloud Next to dynamically steer contacts through personalized journeys, using real engagement data to send smarter emails, avoid saturation, and maximize conversions.
5
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François Perret

Marketing Cloud Next: Campaign Creation and Content Builder Agents

MC Next - Deep Dive #031
24 November 2025
Learn how to create campaigns with Agentforce Marketing and Marketing Cloud Next: from brief to content builder, email drafts to asset generation, all inside one AI-driven workflow.
5
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François Perret

Agentforce Marketing: use Data 360 Segments in Account Engagement

MC Next - Deep Dive #030
11 November 2025
Learn how to use use a Data 360 Segment with Agentforce Marketing and use it as an Account Engagement Dynamic List. Setup and step by step guide.
5
(1)
François Perret

Copy Account Engagement’s Assets to Marketing Cloud Next

MC Next - Deep Dive #029
10 November 2025
Learn how to copy Pardot (Account Engagement) assets into Agentforce Marketing via Marketing Cloud Next: step-by-step guidance on re-using emails, templates and forms to accelerate your converged marketing stack.
5
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François Perret