Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Marketing Cloud Next: Campaign Creation and Content Builder Agents

MC Next - Deep Dive #031
24 November 2025
Learn how to create campaigns with Agentforce Marketing and Marketing Cloud Next: from brief to content builder, email drafts to asset generation, all inside one AI-driven workflow.
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François Perret

Agentforce Marketing: use Data 360 Segments in Account Engagement

MC Next - Deep Dive #030
11 November 2025
Learn how to use use a Data 360 Segment with Agentforce Marketing and use it as an Account Engagement Dynamic List. Setup and step by step guide.
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(1)
François Perret

Copy Account Engagement’s Assets to Marketing Cloud Next

MC Next - Deep Dive #029
10 November 2025
Learn how to copy Pardot (Account Engagement) assets into Agentforce Marketing via Marketing Cloud Next: step-by-step guidance on re-using emails, templates and forms to accelerate your converged marketing stack.
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François Perret

Get Pardot Engagement Data in Marketing Cloud Next

MC Next - Deep Dive #028
9 November 2025
Explore how to ingest Pardot (Account Engagement) asset performance and prospect activity data into Marketing Cloud Next via Agentforce Marketing.
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François Perret

Consent Matching between Marketing Cloud Next and Account Engagement

MC Next - Deep Dive #027
8 November 2025
Understand how to enable and configure Consent Matching between Marketing Cloud Next and Account Engagement (Pardot): keep opt-in/opt-out status aligned across systems, maintain subscriber synchronicity, and support a unified marketing-ecosystem data strategy.
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François Perret

How to sync Pardot and Marketing Cloud Next Prospects

MC Next - Deep Dive #026
6 September 2025
Build a near real-time bridge: trigger Prospect (core) creation from Pardot using External Actions + Flow. Clear steps, mappings, and troubleshooting.
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François Perret

How to Build a Double Opt-In Consent Flow in Marketing Cloud Next

MC Next - Deep Dive #025
5 September 2025
Design a compliant double opt-in for Marketing Cloud Next. From forms to flows to Data Cloud consent, get a proven recipe plus practical tips for success.
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Claudia Hoops

2 Methods to list your Segment members in Marketing Cloud Next

MC Next - Deep Dive #024
18 August 2025
Learn how to view Segment Members in Marketing Cloud Growth & Advanced using Campaign previews or SQL queries in Query Editor.
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(0)
François Perret

3 Ways to create a Subscriber List in Marketing Cloud Next

MC Next - Deep Dive #023
17 August 2025
Learn how to list subscribed Unified Individuals in Marketing Cloud Growth & Advanced. Explore Query Editor, Segments, and Calculated Insights.
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François Perret