Helping the Salesforce Marketing Cloud Next community master Agentforce Marketing

Salesforce Marketing Cloud Next (MC Next) is the next-gen marketing platform built on the Salesforce Platform, powered by Data Cloud and Agentforce. This community-driven hub shares step-by-step guides, and field notes to help you master Growth and Advanced, from segmentation and activation to measurement. Start with the essentials, then go deep with our practical walkthroughs.

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Fresh from the trenches

Agentforce Marketing: Audience Flows unify Data Cloud and CRM Audiences

Tips from the Trenches #023
16 May 2026
Discover how Agentforce Marketing Audience Flows unify Data Cloud and CRM audiences. Learn how the Summer ’26 update streamlines orchestration with new Segment, List, and Event triggers for a unified marketing experience.
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François Perret

Agentforce Marketing: go headless, today

Tips from the Trenches #022
24 April 2026
Headless 360 changes how marketers work: from clicking in Salesforce to describing intent. See what this shift means in Marketing Cloud Next.
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François Perret

Agentforce Marketing Flow, The layer above Journey Builder (real-time Journey orchestration across Data360, Agentforce, MCE and Slack)

MC Next - Deep Dive #039
22 April 2026
Learn how Salesforce Flow orchestrates Data 360, Agentforce, and MC Engagement to complement Journey Builder for real-time, grounded, and hyper-personalized customer journeys.
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Tommi Soittila