Helping the Salesforce Marketing Cloud Next community master Agentforce Marketing

Salesforce Marketing Cloud Next (MC Next) is the next-gen marketing platform built on the Salesforce Platform, powered by Data Cloud and Agentforce. This community-driven hub shares step-by-step guides, and field notes to help you master Growth and Advanced, from segmentation and activation to measurement. Start with the essentials, then go deep with our practical walkthroughs.

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Agentforce Marketing: Lead Nurturing Agent – Autonomous Prospect Outreach

MC Next - Deep Dive #034
7 December 2025
A step-by-step guide to setting up the Agentforce Lead Nurturing Agent in Salesforce. Learn how to configure messaging, connect inboxes, automate outreach, assign prospects, and test autonomous prospect follow-ups from start to finish.
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Claudia Hoops

Agentforce Marketing: Inbound Lead Generation Agent – Convert Website Visitors into Qualified Meetings

MC Next - Deep Dive #033
30 November 2025
Convert website visitors into qualified meetings with the Agentforce Inbound Lead Generation Agent. Follow our step-by-step guide to configure, customize, and deploy your AI agent in Salesforce.
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François Perret

Agentforce Marketing: Einstein Decision (Einstein Engagement Frequency and Einstein Engagement Scoring)

MC Next - Deep Dive #032
27 November 2025
Discover how to leverage Einstein Engagement Frequency & Scoring in Marketing Cloud Next to dynamically steer contacts through personalized journeys, using real engagement data to send smarter emails, avoid saturation, and maximize conversions.
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François Perret