Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Mastering Replay Mail Management in Marketing Cloud Next

MC Next - Deep Dive #020

Learn how Marketing Cloud Next’s Reply Mail Management automates email replies, filters out-of-office messages, routes responses, and supports conversational marketing.

François Perret

Send a message from Marketing Cloud Next upon changes in Salesforce

MC Next - Deep Dive #019

Step-by-step walkthrough for using Engagement Signals and Automation Event Flows to send messages based on Salesforce object changes in Growth & Advanced.

François Perret

Overview of 5 Flow templates ready to be used in Marketing Cloud Next

MC Next - Deep Dive #018

Discover five built-in Flow templates in Data Cloud—Birthday, Event, Lead Follow-Up, Nurture, and Re-Engagement—to accelerate Growth & Advanced campaigns.

François Perret

HTML emails drag & drop VS code mode in Marketing Cloud Next

MC Next - Deep Dive #017

Learn when to use HTML mode versus the drag-and-drop builder in Growth & Advanced emails—including how conversion affects dynamic content and personalization.

François Perret

Meet Repeaters, your new superpower for Marketing Cloud Next

MC Next - Deep Dive #016

Learn how to add dynamic Repeaters in Data Cloud emails to show personalized lists like recent purchases or webinar replays in Growth & Advanced.

François Perret

Waterfall Segmentation in Marketing Cloud Next explained

MC Next - Deep Dive #015

Step-by-step guide to using Waterfall Segmentation in Data Cloud to create prioritized, non-overlapping segments in Marketing Cloud Growth & Advanced.

François Perret

Marketing Cloud Next: should you drop Pardot or use Both?

MC Next - Deep Dive #014

Explore when to retain Pardot versus adopting Marketing Cloud on Core fully—or use both—in Growth & Advanced environments.

François Perret

Translating Pardot concepts into Marketing Cloud Next features

MC Next - Deep Dive #013

Comparative guide showing how Pardot features, like scoring, segmentation, campaigns, consent, and automation, translate into Marketing Cloud Next.

François Perret

Surfacing Subscription Consents on Person Accounts for Marketing Cloud Next

MC Next - Deep Dive #012

Step-by-step instructions for surfacing and managing subscription consents on Person Accounts via Data Cloud in Marketing Cloud Growth & Advanced

François Perret