Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Marketing Cloud Next: should you drop Pardot or use Both?

MC Next - Deep Dive #014

Explore when to retain Pardot versus adopting Marketing Cloud on Core fully—or use both—in Growth & Advanced environments.

François Perret

Translating Pardot concepts into Marketing Cloud Next features

MC Next - Deep Dive #013

Comparative guide showing how Pardot features, like scoring, segmentation, campaigns, consent, and automation, translate into Marketing Cloud Next.

François Perret

Surfacing Subscription Consents on Person Accounts for Marketing Cloud Next

MC Next - Deep Dive #012

Step-by-step instructions for surfacing and managing subscription consents on Person Accounts via Data Cloud in Marketing Cloud Growth & Advanced

François Perret

Marketing Cloud Next: Trigger a reaction on click or open event

MC Next - Deep Dive #011

Step-by-step guide to react to email Click or Open events in Marketing Cloud on Core using Blank Event or Segment Triggered Flows with reusable subflows.

François Perret

Marketing Cloud Next: Campaign management in Segment Triggered Flows

MC Next - Deep Dive #010

Step-by-step guide to create reusable subflows that add or update Campaign Members from unified individuals in Segment Triggered Flows in Growth & Advanced.

François Perret

Easily enrich your Unified Individuals in Marketing Cloud Next

MC Next - Deep Dive #009

Learn how to use Data Cloud Data Transforms and custom DMOs to enrich Unified Individuals with Marketing Activity records for better MC Growth & Advanced use.

François Perret

Data Cloud survival guide for Marketing Cloud Next

MC Next - Deep Dive #008

Comprehensive marketer-friendly guide to Data Cloud architecture, DMOs, Identity Resolution, Data Graphs, Segments, and credit management in Marketing Cloud Growth & Advanced.

François Perret

Opportunity Influence in Marketing Cloud Next

MC Next - Deep Dive #007

Step-by-step guide to setting up Opportunity Influence in Marketing Cloud on Core to accurately measure campaign attribution (First and Last Touch).

François Perret

Calculated Insight for Marketing Cloud Next: Customer Life Time Value example

MC Next - Deep Dive #006

Create a CLTV calculated insight in Data Cloud using visual builder to enhance segmentation and personalization in Marketing Cloud Growth & Advanced.

François Perret