Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

How to Build a Double Opt-In Consent Flow in Marketing Cloud Next

MC Next - Deep Dive #025

5 September 2025

Design a compliant double opt-in for Marketing Cloud Next. From forms to flows to Data Cloud consent, get a proven recipe plus practical tips for success.

2 Methods to list your Segment members in Marketing Cloud Next

MC Next - Deep Dive #024

Learn how to view Segment Members in Marketing Cloud Growth & Advanced using Campaign previews or SQL queries in Query Editor.

François Perret

3 Ways to create a Subscriber List in Marketing Cloud Next

MC Next - Deep Dive #023

Learn how to list subscribed Unified Individuals in Marketing Cloud Growth & Advanced. Explore Query Editor, Segments, and Calculated Insights.

François Perret

Consent Management in Marketing Cloud Next explained

MC Next - Deep Dive #022

Explore how Marketing Cloud Next (Growth & Advanced) manages consent through subscriptions, contact points, and Data Cloud to ensure compliant engagement.

François Perret

Unlock your CMS Workspaces in Marketing Cloud Next: 8 features you need to know

MC Next - Deep Dive #021

Unlock 8 key CMS Workspace features in Marketing Cloud Next (Growth & Advanced) to optimize content, enhance collaboration, and speed up marketing workflows.

François Perret

Mastering Replay Mail Management in Marketing Cloud Next

MC Next - Deep Dive #020

Learn how Marketing Cloud Next’s Reply Mail Management automates email replies, filters out-of-office messages, routes responses, and supports conversational marketing.

François Perret

Send a message from Marketing Cloud Next upon changes in Salesforce

MC Next - Deep Dive #019

Step-by-step walkthrough for using Engagement Signals and Automation Event Flows to send messages based on Salesforce object changes in Growth & Advanced.

François Perret

Overview of 5 Flow templates ready to be used in Marketing Cloud Next

MC Next - Deep Dive #018

Discover five built-in Flow templates in Data Cloud—Birthday, Event, Lead Follow-Up, Nurture, and Re-Engagement—to accelerate Growth & Advanced campaigns.

François Perret

HTML emails drag & drop VS code mode in Marketing Cloud Next

MC Next - Deep Dive #017

Learn when to use HTML mode versus the drag-and-drop builder in Growth & Advanced emails—including how conversion affects dynamic content and personalization.

François Perret