Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Get Pardot Engagement Data in Marketing Cloud Next

MC Next - Deep Dive #028

9 November 2025

Explore how to ingest Pardot (Account Engagement) asset performance and prospect activity data into Marketing Cloud Next via Agentforce Marketing.

François Perret

Consent Matching between Marketing Cloud Next and Account Engagement

MC Next - Deep Dive #027

8 November 2025

Understand how to enable and configure Consent Matching between Marketing Cloud Next and Account Engagement (Pardot): keep opt-in/opt-out status aligned across systems, maintain subscriber synchronicity, and support a unified marketing-ecosystem data strategy.

François Perret

How to sync Pardot and Marketing Cloud Next Prospects

MC Next - Deep Dive #026

6 September 2025

Build a near real-time bridge: trigger Prospect (core) creation from Pardot using External Actions + Flow. Clear steps, mappings, and troubleshooting.

François Perret

How to Build a Double Opt-In Consent Flow in Marketing Cloud Next

MC Next - Deep Dive #025

5 September 2025

Design a compliant double opt-in for Marketing Cloud Next. From forms to flows to Data Cloud consent, get a proven recipe plus practical tips for success.

2 Methods to list your Segment members in Marketing Cloud Next

MC Next - Deep Dive #024

Learn how to view Segment Members in Marketing Cloud Growth & Advanced using Campaign previews or SQL queries in Query Editor.

François Perret

3 Ways to create a Subscriber List in Marketing Cloud Next

MC Next - Deep Dive #023

Learn how to list subscribed Unified Individuals in Marketing Cloud Growth & Advanced. Explore Query Editor, Segments, and Calculated Insights.

François Perret

Consent Management in Marketing Cloud Next explained

MC Next - Deep Dive #022

Explore how Marketing Cloud Next (Growth & Advanced) manages consent through subscriptions, contact points, and Data Cloud to ensure compliant engagement.

François Perret

Unlock your CMS Workspaces in Marketing Cloud Next: 8 features you need to know

MC Next - Deep Dive #021

Unlock 8 key CMS Workspace features in Marketing Cloud Next (Growth & Advanced) to optimize content, enhance collaboration, and speed up marketing workflows.

François Perret

Mastering Replay Mail Management in Marketing Cloud Next

MC Next - Deep Dive #020

Learn how Marketing Cloud Next’s Reply Mail Management automates email replies, filters out-of-office messages, routes responses, and supports conversational marketing.

François Perret