Learn how to configure Dynamic From and Reply Addresses in Marketing Cloud Next. Send from a marketing subdomain while routing replies to sales reps.
Curious what AI says about your brand? Read our deep dive on Palmata, an AEO tool that turns AI visibility insights into concrete marketing actions.
How is AI changing the marketing funnel? Explore TAM’s breakdown of Dreamforce 2026 Marketing Keynote announcements, where marketers set the goals and AI adapts the path
Discover how Agentforce Marketing Audience Flows unify Data Cloud and CRM audiences. Learn how the Summer ’26 update streamlines orchestration with new Segment, List, and Event triggers for a unified marketing experience.
Headless 360 changes how marketers work: from clicking in Salesforce to describing intent. See what this shift means in Marketing Cloud Next.
Master the new Spring ’26 feature: Segment-Triggered Flows for non-unified Individuals. Learn how to trigger flows without Identity Resolution or Data Graphs.
A deep dive into Agentforce Marketing: Learn to configure Activation Templates to establish contact point hierarchy and ensure a single message per Unified Individual, or use non-unified Individuals in Segment Triggered Flows
Master reusability in Agentforce Marketing. Learn how to build reusable Expressions, Content Blocks and Personalization Points once to deploy consistent Email content while reducing errors and manual work.
Master Handlebars scripting in Salesforce Marketing Cloud Next. Learn to use low-code scripting for conditional logic, data lookups, and complex loops with this Spring ’26 deep dive.
Learn how to configure recurring segment-triggered flows in Marketing Cloud Next. Discover key start options, including scheduling frequency (hourly to yearly), re-entry rules, and how to automate segment refreshes for real-time campaign accuracy.