Get Pardot Engagement Data in Marketing Cloud Next
9 November 2025
Explore how to ingest Pardot (Account Engagement) asset performance and prospect activity data into Marketing Cloud Next via Agentforce Marketing.
Explore how to ingest Pardot (Account Engagement) asset performance and prospect activity data into Marketing Cloud Next via Agentforce Marketing.
Understand how to enable and configure Consent Matching between Marketing Cloud Next and Account Engagement (Pardot): keep opt-in/opt-out status aligned across systems, maintain subscriber synchronicity, and support a unified marketing-ecosystem data strategy.
Discover how to use the “Determine CRM Record for Individual” flow element in Agentforce-powered Marketing Cloud Next to automatically select the optimal CRM record (Contact, Lead, Prospect) for a Unified Individual.
Discover how to use the built-in ‘Upsert a Record for a Person’ sub-flow in Agentforce Marketing to intelligently create or update Contacts, Leads or Prospects in your Form-Triggered Flow, step by step.
Learn how to manage multiple email addresses per individual in Marketing Cloud Next: from configuring extra email fields to mapping data objects and handling identity resolution. Practical tips for consents, segmented sends, and unified contact management.
A practical guide to notifying marketing teams in Marketing Cloud Next: setup tips for timely, actionable alerts.
MC Next Data Cloud: Mapping vs Relationships – Mapping creates DMO records from DSO/DLO at ingestion; Relationships link DMO-to-DMO for segments/Data Graph.
Build a near real-time bridge: trigger Prospect (core) creation from Pardot using External Actions + Flow. Clear steps, mappings, and troubleshooting.
Step-by-step guide to setting up Marketing Cloud Next (Growth & Advanced) and sending your first email quickly. 16 Steps to discover the tool.
Learn two ways to show dynamic, per-record images in Marketing Cloud Next emails. Image component with Merge Field or custom HTML, plus Data Graph/field tips