Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Opportunity Influence in Marketing Cloud Next

MC Next - Deep Dive #007

Step-by-step guide to setting up Opportunity Influence in Marketing Cloud on Core to accurately measure campaign attribution (First and Last Touch).

François Perret

Calculated Insight for Marketing Cloud Next: Customer Life Time Value example

MC Next - Deep Dive #006

Create a CLTV calculated insight in Data Cloud using visual builder to enhance segmentation and personalization in Marketing Cloud Growth & Advanced.

François Perret

Add new fields to the Unified Individual DMO for use in Marketing Cloud Next

MC Next - Deep Dive #005

Step-by-step guide to mapping new Salesforce Lead fields into Data Cloud’s Unified Individual DMO to enhance segmentation in Marketing Cloud Growth & Advanced.

François Perret

AI Overview in Agentforce Marketing

MC Next - Deep Dive #004

Explore Agentforce AI (Agents and Generative AI) and Einstein AI use cases in Agentforce Marketing (Marketing Cloud Next)

François Perret

Marketing Cloud Next: Lifecycle Walkthrough

MC Next - Deep Dive #003

Guide to mapping the visitor journey—from landing page to Lead—using Data Cloud lifecycle events and Flow automation in Growth & Advanced.

François Perret

Scoring model in Marketing Cloud Next

MC Next - Deep Dive #002

Master Marketing Cloud Growth & Advanced’s scoring model, tap into Data Cloud insights, customize engagement scores, display scores directly on Leads & Contacts, and use the metric to Segment your audience

François Perret

Handling sub-addressing in Marketing Cloud Next

MC Next - Deep Dive #001

Step-by-step instructions for removing “+” email tags in Data Cloud to unify identities in Marketing Cloud Growth & Advanced.

François Perret