Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Marketing Cloud Next: Campaign management in Segment Triggered Flows

MC Next - Deep Dive #010

Step-by-step guide to create reusable subflows that add or update Campaign Members from unified individuals in Segment Triggered Flows in Growth & Advanced.

François Perret

Easily enrich your Unified Individuals in Marketing Cloud Next

MC Next - Deep Dive #009

Learn how to use Data Cloud Data Transforms and custom DMOs to enrich Unified Individuals with Marketing Activity records for better MC Growth & Advanced use.

François Perret

Data Cloud survival guide for Marketing Cloud Next

MC Next - Deep Dive #008

Comprehensive marketer-friendly guide to Data Cloud architecture, DMOs, Identity Resolution, Data Graphs, Segments, and credit management in Marketing Cloud Growth & Advanced.

François Perret

Opportunity Influence in Marketing Cloud Next

MC Next - Deep Dive #007

Step-by-step guide to setting up Opportunity Influence in Marketing Cloud on Core to accurately measure campaign attribution (First and Last Touch).

François Perret

Calculated Insight for Marketing Cloud Next: Customer Life Time Value example

MC Next - Deep Dive #006

Create a CLTV calculated insight in Data Cloud using visual builder to enhance segmentation and personalization in Marketing Cloud Growth & Advanced.

François Perret

Add new fields to the Unified Individual DMO for use in Marketing Cloud Next

MC Next - Deep Dive #005

Step-by-step guide to mapping new Salesforce Lead fields into Data Cloud’s Unified Individual DMO to enhance segmentation in Marketing Cloud Growth & Advanced.

François Perret

AI Overview in Agentforce Marketing

MC Next - Deep Dive #004

Explore Agentforce AI (Agents and Generative AI) and Einstein AI use cases in Agentforce Marketing (Marketing Cloud Next)

François Perret

Marketing Cloud Next: Lifecycle Walkthrough

MC Next - Deep Dive #003

Guide to mapping the visitor journey—from landing page to Lead—using Data Cloud lifecycle events and Flow automation in Growth & Advanced.

François Perret

Scoring model in Marketing Cloud Next

MC Next - Deep Dive #002

Master Marketing Cloud Growth & Advanced’s scoring model, tap into Data Cloud insights, customize engagement scores, display scores directly on Leads & Contacts, and use the metric to Segment your audience

François Perret