Marketing Cloud Next - Deep Dives

Expert guides on Salesforce’s next-gen marketing platform built on Core for the Agentic Marketer. Learn automated flows, segmentation, consent management, personalization, reply mail management, etc. with Data Cloud and AI.

Meet Repeaters, your new superpower for Marketing Cloud Next

MC Next - Deep Dive #016

Learn how to add dynamic Repeaters in Data Cloud emails to show personalized lists like recent purchases or webinar replays in Growth & Advanced.

François Perret

Waterfall Segmentation in Marketing Cloud Next explained

MC Next - Deep Dive #015

Step-by-step guide to using Waterfall Segmentation in Data Cloud to create prioritized, non-overlapping segments in Marketing Cloud Growth & Advanced.

François Perret

Marketing Cloud Next: should you drop Pardot or use Both?

MC Next - Deep Dive #014

Explore when to retain Pardot versus adopting Marketing Cloud on Core fully—or use both—in Growth & Advanced environments.

François Perret

Translating Pardot concepts into Marketing Cloud Next features

MC Next - Deep Dive #013

Comparative guide showing how Pardot features, like scoring, segmentation, campaigns, consent, and automation, translate into Marketing Cloud Next.

François Perret

Surfacing Subscription Consents on Person Accounts for Marketing Cloud Next

MC Next - Deep Dive #012

Step-by-step instructions for surfacing and managing subscription consents on Person Accounts via Data Cloud in Marketing Cloud Growth & Advanced

François Perret

Marketing Cloud Next: Trigger a reaction on click or open event

MC Next - Deep Dive #011

Step-by-step guide to react to email Click or Open events in Marketing Cloud on Core using Blank Event or Segment Triggered Flows with reusable subflows.

François Perret

Marketing Cloud Next: Campaign management in Segment Triggered Flows

MC Next - Deep Dive #010

Step-by-step guide to create reusable subflows that add or update Campaign Members from unified individuals in Segment Triggered Flows in Growth & Advanced.

François Perret

Easily enrich your Unified Individuals in Marketing Cloud Next

MC Next - Deep Dive #009

Learn how to use Data Cloud Data Transforms and custom DMOs to enrich Unified Individuals with Marketing Activity records for better MC Growth & Advanced use.

François Perret

Data Cloud survival guide for Marketing Cloud Next

MC Next - Deep Dive #008

Comprehensive marketer-friendly guide to Data Cloud architecture, DMOs, Identity Resolution, Data Graphs, Segments, and credit management in Marketing Cloud Growth & Advanced.

François Perret