Comparative guide showing how Pardot features, like scoring, segmentation, campaigns, consent, and automation, translate into Marketing Cloud Next.

Step-by-step instructions for surfacing and managing subscription consents on Person Accounts via Data Cloud in Marketing Cloud Growth & Advanced

Step-by-step guide to react to email Click or Open events in Marketing Cloud on Core using Blank Event or Segment Triggered Flows with reusable subflows.

Step-by-step guide to create reusable subflows that add or update Campaign Members from unified individuals in Segment Triggered Flows in Growth & Advanced.

Learn how to use Data Cloud Data Transforms and custom DMOs to enrich Unified Individuals with Marketing Activity records for better MC Growth & Advanced use.

Comprehensive marketer-friendly guide to Data Cloud architecture, DMOs, Identity Resolution, Data Graphs, Segments, and credit management in Marketing Cloud Growth & Advanced.

Step-by-step guide to setting up Opportunity Influence in Marketing Cloud on Core to accurately measure campaign attribution (First and Last Touch).

Create a CLTV calculated insight in Data Cloud using visual builder to enhance segmentation and personalization in Marketing Cloud Growth & Advanced.

Step-by-step guide to mapping new Salesforce Lead fields into Data Cloud’s Unified Individual DMO to enhance segmentation in Marketing Cloud Growth & Advanced.

Explore Agentforce AI (Agents and Generative AI) and Einstein AI use cases in Agentforce Marketing (Marketing Cloud Next)