Marketing Cloud Next: Content & Channels - Learning Path
Summary: Content is how strategy shows up in customers’ inboxes and pages. This path helps you pick the right email build mode, organize assets with CMS Workspaces, scale reusable blocks with Repeaters, and keep delivery resilient with Replay Mail Management (RMM).
- What you’ll learn
Choose the right production mode (drag-and-drop vs code) for speed and control
Structure and govern assets with CMS Workspaces for collaboration and reuse
Build modular, repeatable patterns with Repeaters to scale content ops
Safeguard delivery and troubleshooting with Replay Mail Management (RMM)
- Why it matters
Fit-for-purpose build modes → faster production without sacrificing quality
Organized assets → fewer bottlenecks and cleaner handoffs
Modular content → consistency at scale and easier personalization
Delivery resilience → recover quickly and reduce risk
Step 1 of 4 — Pick your build mode
HTML emails drag & drop vs code mode in Marketing Cloud Next
When to use the visual builder for speed vs code mode for precision and advanced layouts.
Read: HTML emails drag & drop VS code mode
Next: organize your assets.
Step 2 of 4 — Organize content for teams
Unlock your CMS Workspaces in Marketing Cloud Next
Set up workspaces, permissions, and structure so editors and devs can collaborate without collisions.
Read: Unlock CMS Workspaces
Next: scale with reusable patterns.
Step 3 of 4 — Scale with modular patterns
Meet Repeaters, your new superpower for Marketing Cloud Next
Create repeatable sections and content blocks that update everywhere with less effort.
Read: Repeaters
Next: handler answers to your emails
Step 4 of 4 — Make delivery resilient
Mastering Replay Mail Management in Marketing Cloud Next (RMM)
Route answers to your Email Campaigns to a static email address and hanlde inbound and outbound automatic replies.
Read: Replay Mail Management (RMM)
Continue with
Next path → Performance & Attribution