Marketing Cloud Next - Tips from the Trenches

The place where experts share practical solutions from real Marketing Cloud Next implementations. Learn how to solve challenges, apply best practices, and get answers to common questions on Salesforce Marketing Cloud Next.

Marketing Cloud Next – Common Form Triggered Flow Errors: what they mean, how to fix them

Tips from the Trenches #016
17 December 2025
Discover common errors in Agentforce Marketing Cloud Next form-triggered flows and how to fix them for smoother automation and reliable form submissions.
5
(2)
François Perret

Agentforce Marketing: How to Prefill Forms from Email CTAs

Tips from the Trenches #015
15 November 2025
Learn how to prefill forms from email CTAs with Agentforce Marketing: step-by-step guidance for using hidden fields and URL parameters to streamline form prefilling with Marketing Cloud Next
5
(3)
François Perret

Agentforce Marketing: focus on Determine CRM Record for Individual

Tips from the Trenches #014
7 November 2025
Discover how to use the "Determine CRM Record for Individual" flow element in Agentforce-powered Marketing Cloud Next to automatically select the optimal CRM record (Contact, Lead, Prospect) for a Unified Individual.
5
(2)
François Perret

Agentforce Marketing: leverage Upsert a Record for a Person

Tips from the Trenches #013
3 November 2025
Discover how to use the built-in ‘Upsert a Record for a Person’ sub-flow in Agentforce Marketing to intelligently create or update Contacts, Leads or Prospects in your Form-Triggered Flow, step by step.
5
(1)
François Perret

Dreamforce 2025: From Automation to Autonomous with Agentforce Marketing

Tips from the Trenches #012
19 October 2025
Explore how Agentforce Marketing, the next-gen evolution inside Marketing Cloud, shifts marketing from automation to true autonomy. Learn about two-way engagement, Data 360 foundations and AI-powered creative in our Dreamforce 2025 recaps.
5
(5)
Tammy Begley

Marketing Cloud Next: Unlocking Data on the Salesforce Prospect, Lead, Contact & Campaign Objects

Tips from the Trenches #011
21 September 2025
Learn how to surface marketing insights in Salesforce with Marketing Cloud Next. Unlock data on Prospect, Lead, Contact & Campaign objects using widgets, related lists, and copy fields.
5
(4)
Claudia Hoops

Dealing with Multiple Email Addresses per Individual in Marketing Cloud Next

Tips from the Trenches #010
17 September 2025
Learn how to manage multiple email addresses per individual in Marketing Cloud Next: from configuring extra email fields to mapping data objects and handling identity resolution. Practical tips for consents, segmented sends, and unified contact management.
5
(2)
François Perret

Salesforce Marketing Cloud Growth vs Advanced: Key Differences and Field Insights (2025)

MC Next - Tips from the Trenches #009
14 September 2025
Salesforce Marketing Cloud Growth vs Advanced explained. See key features, credits, and field insights to decide which edition fits your business needs.
4.6
(13)
Claudia Hoops

Marketing Cloud Next: Notify the Marketing Team

MC Next - Tips from the Trenches #008
13 September 2025
A practical guide to notifying marketing teams in Marketing Cloud Next: setup tips for timely, actionable alerts.
5
(3)
François Perret