Marketing Cloud Next - Tips from the Trenches

Learn how to configure recurring segment-triggered flows in Marketing Cloud Next. Discover key start options, including scheduling frequency (hourly to yearly), re-entry rules, and how to automate segment refreshes for real-time campaign accuracy.

Learn how to use Agentforce Flex Prompt Templates in Marketing Cloud Next for true 1:1 personalization. This guide covers using Flows and Apex to generate dynamic, AI-powered email content at scale.

Explore a new Event for Automation Event Triggered Flow in Marketing Cloud Next: Prospect, Lead, Contact or Related Record Change. Learn how to use Apex Personalization to send tailored emails without complex Data Graphs.

Discover common errors in Agentforce Marketing Cloud Next form-triggered flows and how to fix them for smoother automation and reliable form submissions.

Learn how to prefill forms from email CTAs with Agentforce Marketing: step-by-step guidance for using hidden fields and URL parameters to streamline form prefilling with Marketing Cloud Next

Discover how to use the "Determine CRM Record for Individual" flow element in Agentforce-powered Marketing Cloud Next to automatically select the optimal CRM record (Contact, Lead, Prospect) for a Unified Individual.

Discover how to use the built-in ‘Upsert a Record for a Person’ sub-flow in Agentforce Marketing to intelligently create or update Contacts, Leads or Prospects in your Form-Triggered Flow, step by step.

Explore how Agentforce Marketing, the next-gen evolution inside Marketing Cloud, shifts marketing from automation to true autonomy. Learn about two-way engagement, Data 360 foundations and AI-powered creative in our Dreamforce 2025 recaps.

Learn how to surface marketing insights in Salesforce with Marketing Cloud Next. Unlock data on Prospect, Lead, Contact & Campaign objects using widgets, related lists, and copy fields.