Marketing Cloud Next: AI & Agentforce - Learning Path
Summary: AI turns your data and flows into outcomes at scale. This path introduces how Agentforce and Einstein fits into Marketing Cloud Next, where AI adds real value (not hype), and how to wire AI outputs into your segment and event-driven automations. You’ll ground AI in Data Cloud, keep guardrails in place, and measure impact.
- What you’ll learn
Core concepts: Agentforce, topics/actions, prompt patterns, guardrails
Where AI helps most in MC Next (ideation, drafting, routing, next best action)
How to connect AI outcomes to Flows for activation
How to ground AI with Data Cloud and measure with attribution/CLTV
- Why it matters
Scale and speed without sacrificing control
Better personalization from unified data, not guesswork
Measurable outcomes that justify AI investment
Safer operations with governance and review loops
Understand the landscape
AI Overview in Marketing Cloud Growth and Advanced AI
What Agentforce is, the marketer’s building blocks, and practical use cases that ship value quickly.
Read: AI Overview
Next: Generative AI
Agentforce Generative Agents
Create your Content and whole Campaigns from Prompts
Discover how to install and use 2 new Agents, created from the Campaign Creation and Content Creation Agent.
Read: Create Agenforce Agents for Marketing Cloud Next
Next: Use AI (Einstein Based) Decision in your Flows to send the right Content to the right Person.
Einstein Decision
Leverage Einstein Engagement Frequency and Einstein Engagement Scoring right in your Flow.
Discover how to install and use Einstein Scoring and Frequency, along wtih Einstein Decision.
Read: Create Agenforce Agents for Marketing Cloud Next
Next: Convert your inbound website traffic into meetings.
Agentforce Inbound Lead Generation
Setup and Deploy a Lead Generation Agent
Step by Step guide to deploy an agent on your website to answer questions, propose meetings and create Lead records.
Read: Activate the Agentforce Inbound Lead Generation Agent
Next: Scale your top of funnel efforts, streamline prospect qualification, and generate pipeline.
Agentforce Lead Nurturing
Setup, Deploy and leverage the Lead Nurturing Agent
Guide Deep Dive to deploy an Agent that will send a autonomous sequence of nurturing Email.
Read: Setup and deploy the Agentforce Lead Nurturing Agent
Next: Let’s get Agentic!